A purpose-built mechanical watch for motorcyclists
When avid motorcyclist, veteran watch journalist, and Beyond The Dial Co-Founder, Allen Farmelo, began pairing watches with his motorcycles and posting images on Instagram, Alsta’s CEO Angus MacFadyen reached out. A week later, the Motoscaphe was in the works. Farmelo says that he has had “about 30 years to dream up this watch, because I’ve literally been thinking about the perfect motorcycle watch for about that long. Of course you start with a dive watch, but it has to be modified significantly to work on a bike.” Alsta, which MacFadyen revived to great acclaim in 2014, made stylish, rugged and precise watches for men and women of intellectual creative substance throughout the 1960s and 70s. Today, the Alsta’s ethos is as relevant as it ever was
Motorcycle watches have almost always been cheap, flimsy things with a brand logo thoughtlessly slapped on the dial. The Alsta Motoscaphe carries no specific motorcycle branding, is built to the highest mechanical standards, and will reliably serve its owner and their heirs for generations to come.
Also setting the Alsta Motoscaphe apart is a unique feature set aimed at motorcyclists of all kinds, including a left-handed crown to eliminate digging into a bent wrist, a useful 12-hour GMT rotating bezel, ultra-clear legibility with anti-reflective coating, and an aesthetic that’s equally at home on a Harley bagger, a Ducati Panigale, a bobbed cafe racer, or a muddy adventure bike like the BMW GS.