If you have been keeping up with A Collected Man, you may have seen a familiar name. In a recent article for ACollectedMan.com, Josh Sims discusses the different shapes of cases, with a hi. While ~80% of pieces that hit the market have round cases, some of the most recognizable pies have non-round cases, like the AP Royal Oak or the Tag Heuer Monaco. There is an argument for convention and an argument for breaking the mold.
“The industry today is driven by big watch groups and they have serious financial considerations first and foremost. You can’t have a flop and it not matter,” suggests Angus MacFadyen, watch collector-turned-owner of the reborn Alsta watch brand, whose Nautoscaph manages to have its cake and eat it, mounting a circular dial on the chunky rectangular cushion case. “But, speaking as a collector, once you have a few round watches, it’s not long before you’re drawn to anything that isn’t round. Such watches seem to have a romance to them in being just slightly left-field.”
We encourage you to read the entire article, as Josh and the rest of the writers at A Collected Man produce some fantastic content.