If you have been keeping up with A Collected Man, you may have seen a familiar name. In a recent article for ACollectedMan.com, Josh Sims discusses the different shapes of cases, with a hi. While ~80% of pieces that hit the market have round cases, some of the most recognizable pies have non-round cases, like the AP Royal Oak or the Tag Heuer Monaco. There is an argument for convention and an argument for breaking the mold.

Sims gives a head hod to Alsta, highlighting the uniquely shaped Nautoscaph:

“The industry today is driven by big watch groups and they have serious financial considerations first and foremost. You can’t have a flop and it not matter,” suggests Angus MacFadyen, watch collector-turned-owner of the reborn Alsta watch brand, whose Nautoscaph manages to have its cake and eat it, mounting a circular dial on the chunky rectangular cushion case. “But, speaking as a collector, once you have a few round watches, it’s not long before you’re drawn to anything that isn’t round. Such watches seem to have a romance to them in being just slightly left-field.”

We encourage you to read the entire article, as Josh and the rest of the writers at A Collected Man produce some fantastic content.

MAKING THE CASE FOR ROUND AND SHAPED WATCHES by Josh Sims