Throughout the 1960s and 1970s, Alsta made beautifully-engineered wristwatches for stylish men and women of intellectual and creative substance. People who required precision and robustness; scientists, engineers and industrialists as well as style-setters and the self-made. It succumbed in the late 1970s, along with many independent watchmakers, to the “quartz crisis”. Hundreds of watch manufacturers went out of business as the world feared the end for mechanical watches. Sadly, before this vision was seen to be unfounded, many respected names, including Alsta, disappeared.
Alsta was resurrected in 2014 and after two years in the making, our first wristwatch for over 40 years was released in 2017. We were inspired by the Nautoscaph dive watch as worn by Richard Dreyfuss as Matt Hooper in the classic movie, Jaws and we chose the Nautoscaph II to revive and lead the resurrection of Alsta in the 21st Century. We are thrilled that the Nautoscaph II has been so well received by Alsta enthusiasts and by new discoverers of the brand.
In 2018, we presented to you the next two timepieces; the Nautoscaph III and the Surf n Ski which were equally well received.
Now, in 2019, we are thrilled to present the watch that Alsta enthusiasts have been asking us for since day one; the Nautoscaph Superautomatic. This is the 21st century iteration of the classic which Matt Hooper chose as his dive companion. We hope you like it.
The new Alsta was created to bring romance back to wristwatches. We don’t simply carbon-copy old models and rely purely on our past. For sure we are inspired by our fabulous portfolio of time pieces from our past however we believe in bringing modern thinking and design touches to our new watches. We are about style and aspiration but not for mere consumption but for conservation, protection and legacy.
Typical Alsta wearers are independently-minded men and women. They are global citizens, successful, motivated, lovers of adventure and the great outdoors. They will admire explorers of the early 20th century, style icons of the mid-20th century and technology, business and creative pioneers of the modern era. Inspiring those around them, they will be creating their own footprint.
Ideals and ideas drive them as opposed to material wealth. Aspiring and inspiring to learn, teach, conserve and protect the truly important things such as our lands and oceans and all that live on and in them is more important than mere consumption. Sure, they may own and enjoy nice things – we all need a little reward for our efforts – but not because these things are expensive; because they admire their style, longevity and craftsmanship. Equally, he or she may be just beginning to discover and develop their own tastes in personal style signifiers, like wristwatches or may simply need robust “tool” watches that will withstand the knocks and bumps of the sea, surf, snow, rock or even the studio or boardroom!
Don’t confuse the Alsta man or woman with someone who can afford anything but knows the value of nothing. These are people who own and covet what they want and not what others tell them to want. An Alsta wearer cares, dreams, romanticises, aspires and inspires.
The Alliance of British Watch and Clock Makers. Proudly representing the best of British innovation, creativity, craftsmanship and quality. Learn more: britishwatchmakers.com