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Alsta was created to bring romance back to wristwatches.

Never following fashions and trends, Alsta has a passion for design and craftsmanship. We believe in conservation as opposed to consumption and our customers care deeply about preservation of our oceans and lands and their ecosystems. They wear watches that reflect that heritage and ethos and that use sustainable-sourced materials where possible.

independently-minded man

The Alsta wearer is an independently-minded man. He is possibly an entrepreneur and definitely a successful, driven, motivated, lover of adventure, exploration and experiences. He will admire the explorers of the early 20th century, the style icons of the mid 20th century and the technology, business and thought leaders of the modern era. He, too, will be making his mark in some way and will be inspiring those around him.

he is driven more by ideals

He is driven more by ideas and ideals than by material wealth. Sure, he may own and enjoy nice things but not because these things are expensive; because he admires their style, longevity and craftsmanship. Equally, he may be just beginning to discover and develop his own tastes of style signifiers, like wristwatches.

Don’t confuse him with a man who can afford anything but knows the value of nothing. This is a man who owns and covets what he wants and not what others tell him he wants. An Alsta man cares, dreams, romanticises, aspires and inspires.