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Alsta was created to bring romance back to wristwatches.

Never following fashions and trends, Alsta has a passion for design and craftsmanship. We are all about style and aspiration.

independently-minded man

The typical Alsta wearer is an independently-minded man, possibly an
entrepreneur, a successful, driven, motivated, lover of
adventure. He will admire the explorers of the early 20th century, the style icons of the mid 20th century and the technology and business pioneers of the modern era. He, too, will be creating his footprint in the 21st century and will be inspiring those around him.

he is driven more by ideals

He is driven more by ideals than by material wealth. Sure, he may own and enjoy rare or classic cars, boats, watches, fountain pens, books, wines and cigars but not because these things are expensive; because he admires their style, longevity and craftsmanship. Equally, he may be just beginning to
discover and develop his own tastes of style signifiers, like wristwatches.

Don’t confuse him with a man who can afford anything but knows the value of nothing. This is a man who owns and covets what he wants and not what others tell him he wants. An Alsta man cares, dreams, romanticises, aspires and inspires.